22 Sep 2011
NmTC is pleased to be of service
It was nice to hear all the different ways that NmTC has assisted our 11 nations. Sliammon is a good example of this and also a good example of the saying: “If you don’t ask, we don’t know how to help”.
A recent example is how NmTC’s communications people were able to assist Sliammon as it pressed federal politicians to initial the treaty agreement. A media release was prepared and sent out to local, regional and national newspapers and other media.
When a local newspaper got the release, Sliammon was told by a reporter that the story couldn’t be covered because she was preparing to leave on holiday and didn’t have time. But when the Globe&Mail newspaper gave prominent play to the story, the local reporter phoned to say she would cover the story after all.
There are a couple of good lessons to learn here. First, properly written media releases have real value. And our nations should not forget that there is a national and sometimes international audience for news created by you.
Another good communications tip that I learned recently can definitely be filed under the heading K.I.S.S. or Keep It Simple, Stupid. When you are writing for any audience, use language that everyone, no matter who they are, will understand. Pretend you are writing a letter to you mother or closest loved one. You don’t have to impress them with big words. Just tell them what is happening.